Market & Customer Insights

Market & Customer Insights are implanted into the design and development processes of new products, services and experiences. Based upon the understanding of trends and the development of scenarios, they condition the definition of the company's development strategies, its positioning on the market and its value proposition. Customer Insights define the management of customer satisfaction and facilitate the customer engagement.

Within the Italian food supplements, functional foods, novel foods, nutraceuticals, cosmetics and medical devices markets, we offer our experience and skills to identify, analyze, evaluate and interpret the data related to:
i) the potential market and the one already covered;
ii) the current competition and new entrants in traditional and non-traditional sectors and segments;
iii) the rational and emotional behavior of customers, with the objective of defining new opportunities for generating shared value.

In our insights, the quantitative/qualitative upstream marketing and market intelligence techniques, as well as a plethora of innovative design thinking techniques and tools are applied.

Consistent with Your strategic guidelines, we design the architecture of the data to be monitored, generating useful information for the design, innovation, content management and integrated communication processes.

Market & Customer Insights are activities never in their own right.
BLYMUM proposes the holistic understanding and use of information, in a pragmatic and functional way. Often, insights, business development and communication are integrated and multi-lateral activities. For this purpose, we apply the original 7Is MODEL (7IS-ALDEHYDE MBS®), developed by CINNAM SRL and based upon the following processes: Insight, Integrate, Interpret, Inform, Inspire, Involve and Impact.


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